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  • According to Vogue Business, the era of engineered brand hype built on celebrity collaborations, artificially scarce drop models, and mass virality is losing credibility. Recent brand exits like Heron Preston’s departure from New Guards Group, and founder-led departures at Ambush and Alanui, reflect growing fatigue with corporate led hype incubators. Consumer appetite is evolving. Streetwear brands like CORTEIZ and MSCHF are redefining success through narrative clarity, niche communities, and deliberate cultural resonance, rather than rapid scale.
  • The past few years have reshaped global supply chains, from pandemic disruptions to shifting consumer values, fashion brands have been forced to re-evaluate how and where they produce. One major shift now gaining traction is nearshoring, the strategy of moving production closer to key markets, and it is emerging as a long-term solution.
  • In a world where global trade is constantly evolving, European and UK fashion designers are now facing a challenge similar to what Chinese designers have been grappling with for years: the impact of steep tariffs on U.S. imports. Chinese designers have been forced to rethink their strategies for entering or expanding in the U.S. due to high tariffs, some as high as 145% on certain goods. While European and UK designers haven’t yet experienced the same tariff burden as their Chinese counterparts, the possibility of escalating trade tensions and new tariffs looms large. With global supply chains already strained due to the pandemic and other geopolitical factors, designers are starting to reconsider their manufacturing strategies.
  • In a world where global trade is constantly evolving, European and UK fashion designers are now facing a challenge similar to what Chinese designers have been grappling with for years: the impact of steep tariffs on U.S. imports. Chinese designers have been forced to rethink their strategies for entering or expanding in the U.S. due to high tariffs, some as high as 145% on certain goods. While European and UK designers haven’t yet experienced the same tariff burden as their Chinese counterparts, the possibility of escalating trade tensions and new tariffs looms large. With global supply chains already strained due to the pandemic and other geopolitical factors, designers are starting to reconsider their manufacturing strategies.
  • As we step into 2025, industry voices are becoming louder in urging fashion to take sustainability more seriously. A recent Vogue Business article outlines key areas where the sector must accelerate progress - these aren’t abstract ideals anymore; they’re urgent imperatives that define how brands will be judged by consumers, partners, and investors alike. At the heart of this transformation is one undeniable truth: the fashion industry must rethink its supply chains through the lens of ESG principles.